Communication Tip: Establish Your Theme

C.L.E.A.R. Step 3. Theme is the main point you express. What do you want to be remembered?

Last 8 seconds on a bull, you score.

Keep my attention for more than 8 seconds, you win.

Communication overload is real.

Emails, texts, and meetings flow non-stop.

Author Tim Ferriss says to cut through the static you have to get C.L.E.A.R.

"The social tools have made the noise level higher, and the skill to separate signal from noise correspondingly more valuable."

C.L.E.A.R. is my 5-step framework for you to capture & keep attention. To create more value with both speed AND accuracy.

I shared the first two steps, Capture and Link.

Now, Step 3: Establish a theme.

Conversations, presentations, sales pitches, movies, books, shows, and social media posts work best around a theme. Why? Because it's memorable. It's a throughline between ideas.

The theme is THE main point you want to make.

What do you want to be remembered?

Ferriss stands out because of his 4-Hour theme.

First, The 4-Hour Work Week.

Around 200,000 books are released every year.

Less than 5% sell more than 5,000. The 4-Hour Work Week has sold over 2 million copies.

Why? Because Ferriss's theme is C.L.E.A.R. - it's easy to understand and it captures your attention.

The book title peaks your interest: The 4-Hour Work Week (huh, what's that mean?). The subheadline keeps your attention: Escape 9-5, Live Anywhere, and Join the New Rich (wow, how can I do that?!).

C.L.E.A.R. isn't about becoming a best seller, it's about becoming a better communicator.

Become more engaging, interesting...and memorable.

1. Capture

2. Link your ideas into groups.

3. Establish your theme. Take the best of your ideas and focus them around one C.L.E.A.R. point.

Step 4 coming tomorrow. Subscribe or follow me to stay in the know.

Bonus Tip:

Ferris knows the importance of enhancing your communication skills. He said, “Success in life can usually be measured by the number of uncomfortable conversations (you) are willing to have."

Want to learn more? Download the entire Get C.L.E.A.R. framework here.

Ferriss has also released The 4-Hour Body & The 4-Hour Chef.